By now we get that great listing photos are pretty much must-haves.


Basically, your listing photos are going to grab the attention of a potential client, and give them a chance to visualize themselves in that home. If you can showcase a property well, you’ll find a lot more people will want to check it out.


But what is a great listing photo? And how do you shoot one? Well, I took the liberty of creating a dos and don’ts list from my own insights. Let’s see:


DO take your photos during the brightest time of day

You don’t need fancy photography lighting to take a great photo. Natural light is beautiful and doesn’t cost you a thing. Open the curtains in each room to allow natural light to fill the space.


DON’T snap a photo facing a window

For the most part, when you’re facing the main source of light, it kind of overwhelms your camera. As a result, everything else in the shot goes dark and shadowy. Not the best way to show off a space. What you’ll want to do is take the picture perpendicular to the wall with the window, so that the light is illuminating the room from the side. Or you can take it with your back to the window too.


DO edit them

Now I don’t mean anything drastic, like photoshopping carpet into hardwood (props if you can do that though). But you can always tinker with the exposure or brightness, and contrast of the image. Or, quite simply, many photo editors offer an “Auto-fix” option that automatically perfects all those elements.


DON’T use filters

For personal pictures, I mean great, go crazy with your filters — but for professional listing photos? Maybe not. You’ll want to keep your images clean and straightforward so that you can give an honest window into what the house really looks like.


DO stage each room

Don’t make the mistake of reserving staging only for open houses! You need something to draw people to even come to the open house, and that something is your pictures. Now, you don’t have to go all out with this. Since they’re pictures, you can take a few shortcuts. Sweep their personal items under the rug for a second while you snap your pic, perhaps. Take the same pot of flowers from room to room. It doesn’t have to be hard or…..

HIRE an experienced Realtor like Lise Howe with Keller Williams Capital Properties. ALL our listings receive professional photos and a staging consultation.  If your home is your most valuable asset, shouldn’t you be doing everything you can to get top dollar when you sell?